A Collaborative Brand Laboratory
We use insights from the world around us to identify that single one thing that your product, service or business stands for. The brand promise must be singular, irrefutable and authentic. It must be based on a set of values and is most powerful when it centers on one ideal. And it is discovered through a process of three simple steps:
The Big Insight
The Big Idea
The Big Promise
Then, our designers and creative artists communicate that promise visually in a way that won't be forgotten in this age of unyielding stimulus and short attention spans. It's carried through every execution and customer touchpoint.
We specialize in brand strategy and development, logo design and creating brand guidelines that help each business we work with build something to believe in.
Selected Work
CARRIER BREWING COMPANY
the big insight
Today's unrelenting bombardment of information has left us more nostalgic than ever for slowing down and appreciating where we've come from.
the big idea
Pay tribute to the heroes of postal past and repurpose a former post office, left vacant as technology has made old processes obsolete.
the big promise
Carrier Brewing Company is brewed for the rust belt. Truly America's craft beverage, proudly delivered.
Strategy and naming by Dave Yanko
Creative by Molly Hoye Yanko, CINSYR Creative
FIESINGER HOUSE
the big insight
Vintage and modern can live in harmony when old is made new with the use of materials of the past.
the big idea
Rebuild the 1920 home of a two-time US Congressman and amplify its presence as a vacation rental in the small coastal resort town twice voted #1 in the US.
the big promise
Give visitors to historic downtown Sandusky the 'red door treatment.'
Strategy and naming by Dave and Molly Hoye Yanko
Creative by Molly Hoye Yanko
[SAND]U[SKY], OHIO
the big insight
Public art not only increases the enjoyment of all those in its presence, it has proven to increase property values.
the big idea
Personify Sandusky's sense of place through its talisman, the seagull.
the big promise
Sand+u+sky is the equation for rest and relaxation.
Strategy by Dave and Molly Hoye Yanko
Creative by Molly Hoye Yanko
WELLERMAN'S BAR
the big insight
The 2021 infiltration on social media of old sea shanties have gotten America singing like pirates.
the big idea
Use the sea shanty 'The Wellerman' as the rallying cry for the craft rum bar with a workaday attitude.
the big promise
The area's greatest rum adventure.
"One day when the rummin' is done, we'll take our leave and go."
Strategy and naming by Dave Yanko
Creative by Molly Hoye Yanko
STARBIRD YARD
the big insight
The old Cardinal Grocery may be gone, but it doesn't have to be forgotten.
the big idea
Combine 1970s design aesthetic, environmental elements and our hero, the starbird.
the big promise
Great food and better vibes, with memories old and new.
Strategy and naming by Dave and Molly Hoye Yanko
Creative by CINSYR Creative
MOTHER'S HOMESTYLE
the big insight
People love fried food almost as much as they love their mothers.
the big idea
Home cooking worthy of getting a tattoo for.
the big promise
A plate of fresh catch that would make even mom proud.
Strategy and naming by Dave Yanko
Creative by Molly Hoye Yanko