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A Collaborative Brand Laboratory

We specialize in brand strategy and development, identity creation and logo design. Using insights from the world around us, we help brands identify that single one thing that your business, product or service stands for. The brand promise must be singular, irrefutable and authentic. It is identified and communicated through a process of three simple steps:

The Big Insight
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The Big Idea
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The Big Promise
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Selected Work

CARRIER BREWING COMPANY
the big insight

Today's unrelenting bombardment of information has left us more nostalgic than ever for slowing down and appreciating where we've come from.     

the big idea

Pay tribute to the heroes of postal past and repurpose a former post office, left vacant as technology has made old processes obsolete.

the big promise

Carrier Brewing Company is brewed for the rust belt. Truly America's craft beverage, proudly delivered. 

Strategy and naming by Dave Yanko

Creative by Molly Hoye Yanko, CINSYR Creative

FIESINGER HOUSE
the big insight

Vintage and modern can live in harmony when old is made new with the use of materials of the past. 

the big idea

Rebuild the 1920 home of a two-time US Congressman and amplify its presence as a vacation rental in the small coastal resort town twice voted #1 in the US.

the big promise

Give visitors to historic downtown Sandusky the 'red door treatment.'

Strategy and naming by Dave and Molly Hoye Yanko

Creative by Molly Hoye Yanko

[SAND]U[SKY], OHIO
the big insight

Public art not only increases the enjoyment of all those in its presence, it has proven to increase property values.

the big idea

Personify Sandusky's sense of place through its talisman, the seagull.  

the big promise

Sand+u+sky is the equation for rest and relaxation. 

Strategy by Dave and Molly Hoye Yanko

Creative by Molly Hoye Yanko